SEO Services | small business search engine optimization
Our search engine optimization (SEO) services can greatly increase the online presence and website visibility of your small business. Depending upon the industry, optimizing your website for search engine results can often times be the most cost-effective way to drive potential customers to your website. A successful SEO campaign will cause your website to rank higher in search engine results for particular keywords or phrases that are relevant to your business website.
Let's put things in perspective. In the United States, and most of the world, there are three major players in the search engine market: Google, Yahoo, and Bing. Of these three, Google has a commanding market share of 85%. Latest estimates show that Google receives some 620 million visitors daily. Don't miss out on these visitors; our SEO services can increase the online presence and visibility of your small business for a local, regional, national, or international market.
Business Understanding
We will meet with you to discuss your business, products, services, competition, and target customers. This information is vital when trying to improve search engine rankings in Google, Yahoo, and Bing. Once we gain an understanding of your business, we will move along to conducting keyword research so that we can make your business appear high in the search engine rankings.
Keyword Research
Competitive Analysis: During the competitive analysis Columbiana researches other businesses within your market to determine their strengths and weaknesses. Analyzing competitors will show what other small businesses within your market have done to both positively and negatively affect their online presence. This will serve as a guide so that we learn from their mistakes.
Keyword Selection: Keyword selection and optimization is an ongoing process. Columbiana Web Works optimizes each web page for a particular set of narrow keyword or phrases that are highly relevant to the web copy on that page. Always keeping within SEO best practices, Columbiana will select five to ten initial keywords per page.
Keyword Infusion
Page Titles & META Tags:SEO techniques vary between different SEO companies. It is widely acknowledged, however, that good clean code and keyword optimized web page content are the grounding for a long-lasting, ethical, and successful search engine optimization campaign. In keeping with that, SEO services by Columbiana Web Works produce appropriate and relevant Page Titles "Keyword" and "Description" META Tags to help keep your business website friends with popular search engines.
Optimized Web Copy: Columbiana Web Works can produce web copy optimized for search engine results; please contact us to discuss available options.
Link Structure & Site Architecture: We'll get under the hood and examine your website's linking structure and site architecture. Where appropriate, Columbiana Web Works will refresh your link structure and internally reorganize your site architecture so that your business website strikes it perfect between user-friendliness and search engine friendliness.
Appropriate Headings (H1-H6): These headings are essential in SEO to highlight what each web page is about and to ensure consistency in the body content of the page. Web page ranking in search engine results can often suffer when headings are used inappropriately or not at all.
Image ALT Attributes: For accessibility's sake and to ensure that search engine spiders are able to understand the context of an image, ALT Attributes are a must.
Sitemap Development
Sitemaps are incredibly helpful when trying to get a web page or site indexed in search engine results. Today's search engines stay busy crawling and recrawling web pages trying to ensure that quality websites remain up to date on search engine results. A website with a sitemap is like giving a helping hand to these search engines by effectively listing that websites pages; in essence, a sitemap is a table of contents for a website.
Google Analytics
Columbiana Web Works finds Google Analytics to be a cost-effective and efficient means of monitoring success during the search engine optimization process. If you happen to prefer a different web analytic software when utilizing our SEO services, contact Columbiana so that we may discuss an effective replacement.
Manual Site Submission
Search Engines: With a trusty sitemap in hand, we will submit your newly designed search engine optimized website to the major search engine players: Google and Yahoo/Bing.
Directories: Promoting a website to drive loads of visitors to it can be difficult at first. To assist with this, we will also submit your new website to the Open Directory Project and various other industry-specific directories.
Local Business Listing
Geographic Listings: Everday millions of people are using search engine tools like Google Places, Yahoo Local, Bing Local and an ever-expanding list of other local business databases. Your bottom line would enjoy appearing in these listings; we think you might enjoy having a local business listing too. Contact us, we'll take care of it.
Local Blogs & Directories: While every town and city has different online blog communities and business directories, Columbiana will hunt them down and get your business website listed locally.
Progress Monitoring
If you are serious about consistently ranking high in search engine results, then a longer-term progress monitoring is in order. We'll keep tweaking your website "behind the scenes" so that when visitors are looking for your product or service, they will find you high in their search results page time and time again.