Web Design Approach | customized services for your small business

Initial Contact
During our initial contact Columbiana Web Works will need to gather some key information about your small business. We want to get to know your business, what it provides, and who it primarily serves. We also need to know about any goals or expectations that you may have about our services so that we may best recommend the most appropriate services. We prefer that this initial contact occurs face-to-face at your convenience.

Web Design Strategy
After we have discussed your business and have selected the appropriate services to meet your needs, Columbiana Web Works will conduct a series of researches. We will begin with a thorough analysis of your particular market to determine who your target customer is so that we can create a website that is designed with them in mind. Next, we will begin keyword research to define what particular key phrases or words are most utilized by your target customers when they are searching for your product, service, or company through the use of search engines. Those keywords that we chose will then be used to perform a competitive analysis. Essentially, a competitive analysis entails examining the websites of companies that are competing against your company to gain an insight into how they are, or aren't, driving potential customers into their website.

Design Planning and Proposal
With the information that we have gathered from your business during our initial contact and from our series of researches, we will set forth to designing your website. Just as a house cannot be built without first having a structural framework, neither can a website. We will take all of our information gathered thus far and develop an information architecture (IA) for your site. The information architecture is the structural framework and backbone of your website. This essential component will contain the navigational methods used throughout the website. After we have developed what we think works best to meet your business goals, we will meet with you (in person or virtually) with our design proposal. The design proposal is crafted with a wireframe prototyping tool to give you a visualization of the proposed website structure and planning.

Website Building
Columbiana Web Works builds websites only by hand; there is no automated process here. By doing so, we can ensure that you get a quality website. Our hand-coding provides initial on-page search engine optimization. After all, what benefit is a website if your target customers can't find it? Additionally, search engine optimization provided by Columbiana Web Works is always ethical, or "white hat." When your website is completed and receives final approval by you, we will run a series of functional tests to ensure that every component is working properly. Finally, after testing, your small business website is launched.

Website Promotion
Your website is now live and can be accessed by any potential customer, but how are they getting to your website? To assist your website's ranking in search engine results, Columbiana Web Works will submit your website to Google, Yahoo, and Bing-the three most used search engines. As an additional service for your business, Columbiana can gladly provide off-page SEO services at your request. Link-building, directory submission, and press releases are used during off-page search engine optimization. We highly recommend that any business wishing to increase visibility and market footprint utilize these services. These services get your website linked with other websites so that your small business can potentially appear higher in search engine results. Upon your request, Columbiana Web Works can setup and operate a "pay-per-click" (PPC) advertising campaign for Google Adwords, Yahoo Search Marketing, and Bing's Microsoft adCenter. Depending upon your goals, industry, and budget this may not be a feasible marketing solution. To determine if this service is right for you, or if you are interested in any of these additional services, please contact us so that we may discuss a feasible solution for your small business.

Website Maintenance
To keep your website appearing high within search engine results and compliant with ever-changing best practices, Columbiana Web Works highly recommends that small businesses utilize website maintenance services. Keeping your website finely attuned to the changes of search engine algorithms, which ultimately determine in what ranking a site is placed in search results, is an ongoing process. At your request, Columbiana can provide continuing search engine optimization. Helping your business to grow and prosper is why we are here, so if you need content edited or more pages created to stay with the pace of your business after your site is live on the internet, we would be honored to do so.